Based in Calgary, AB

Based in Calgary, AB

Thoughtful Design
& Real Impact

I specialize in UX research and digital product design that puts people first. My work is rooted in research, guided by empathy, and shaped by curiosity. My approach is influenced by everything from growing up gaming to observing how people navigate physical and digital challenges. These experiences showed me that design matters at every level—physically, emotionally, and digitally. Today, I blend user-centered research, inclusive thinking, and systems-level problem solving to build accessible products that truly connect with people and create meaningful impact.

Based in Calgary, AB

Based in Calgary, AB

Thoughtful Design & Real Impact

Thoughtful Design
& Real Impact

I specialize in UX research and digital product design that puts people first. My work is rooted in research, guided by empathy, and shaped by curiosity. My approach is influenced by everything from growing up gaming to observing how people navigate physical and digital challenges. These experiences showed me that design matters at every level—physically, emotionally, and digitally. Today, I blend user-centered research, inclusive thinking, and systems-level problem solving to build accessible products that truly connect with people and create meaningful impact.

✦ Open to Work ✦ Open to Work
Professional headshot of Krysten Loiselle, wearing a cream blazer over a brown top, standing outdoors with soft sunlight and water in the background, smiling confidently at the camera.

Design Journey

Experience

Experience

Experience

Freelance Designer

UX & Web Design

2024 - Present

Freelance Designer

UX & Web Design

2024 - Present

Freelance Designer

UX & Web Design

2024 - Present

Explore84

Work Co-op - Business & Web Development Specialist

2023 - 2024

Explore84

Work Co-op - Business & Web Development Specialist

2023 - 2024

Explore84

Work Co-op - Business & Web Development Specialist

2023 - 2024

Worthy Jams

Internship - Marketing Manager

2022 - 2023

Worthy Jams

Internship - Marketing Manager

2022 - 2023

Worthy Jams

Internship - Marketing Manager

2022 - 2023

Skill Set

Skill Set

Skill Set

Logo

Figma

Logo

Figma

Logo

Figma

Logo

Adobe

Logo

Adobe

Logo

Adobe

Logo

Framer

Logo

Framer

Logo

Framer

Logo

WordPress

Word Press

Logo

SquareSpace

Logo

SquareSpace

Logo

Square Space

Logo

Shopify

Logo

Shopify

Logo

Shopify

Logo

Miro

Logo

Miro

Logo

Square Space

Logo

Lucid Chart

Expertise

UX Research

I uncover meaningful insights through user observation and testing to design experiences that are truly rooted in real human needs.

UX Research

I uncover meaningful insights through user observation and testing to design experiences that are truly rooted in real human needs.

UX Research

I uncover meaningful insights through user observation and testing to design experiences that are truly rooted in real human needs.

Product Design

I turn complex problems into clear, accessible digital products that connect with people and deliver lasting value.

Product Design

I turn complex problems into clear, accessible digital products that connect with people and deliver lasting value.

Product Design

I turn complex problems into clear, accessible digital products that connect with people and deliver lasting value.

Systems Thinking

I design with the big picture in mind, creating scalable solutions that align digital products with real-world behaviors.

Systems Thinking

I design with the big picture in mind, creating scalable solutions that align digital products with real-world behaviors.

Systems Thinking

I design with the big picture in mind, creating scalable solutions that align digital products with real-world behaviors.

Visual Design

I design clean, accessible interfaces for web and mobile that prioritize clarity and usability, with supporting experience in print and layout design.

Visual Design

I design clean, accessible interfaces for web and mobile that prioritize clarity and usability, with supporting experience in print and layout design.

Visual Design

I design clean, accessible interfaces for web and mobile that prioritize clarity and usability, with supporting experience in print and layout design.

Life Outside Work

Life Outside Work

When I’m not deep in Figma files or mapping user journeys, you can usually find me exploring new places like Pike Place Market in Seattle, soaking up beach days with my niece, or hiking through snow-covered canyons just to justify hot chocolate after. At home, I’m all about cozy nights with my fiancé and our two cats, Bruce and Stevie, juggling spell slots in Baldur’s Gate 3 and geocaching our way through the weekend.

Testimonials

I hired Krysten to design a website for me and she did excellent work. She is intuitive, professional and has a natural gift for design. I would recommend her to anyone, she has a warm personality and her ability to turn work into being exciting.After her website design I've been having people visiting my page nonstop! She is incredible.

Portrait of Alex, a registered massage therapist and website client, smiling with his hand on his cheek, wearing a black shirt in a grayscale image.

Alexander Deschamps

Registered Massage Therapist

I hired Krysten to design a website for me and she did excellent work. She is intuitive, professional and has a natural gift for design. I would recommend her to anyone, she has a warm personality and her ability to turn work into being exciting.After her website design I've been having people visiting my page nonstop! She is incredible.

Portrait of Alex, a registered massage therapist and website client, smiling with his hand on his cheek, wearing a black shirt in a grayscale image.

Alexander Deschamps

Registered Massage Therapist

I hired Krysten to design a website for me and she did excellent work. She is intuitive, professional and has a natural gift for design. I would recommend her to anyone, she has a warm personality and her ability to turn work into being exciting.After her website design I've been having people visiting my page nonstop! She is incredible.

Portrait of Alex, a registered massage therapist and website client, smiling with his hand on his cheek, wearing a black shirt in a grayscale image.

Alexander Deschamps

Registered Massage Therapist

Even when we were delayed in providing some of the information for the website update, a situation that could have slowed progress, Krysten demonstrated initiative and thoughtful consideration. She reviewed our website independently, reviewed similar organizations, conducted thorough research, and delivered even more than we had anticipated. She took the time to explain concepts she thought would be beneficial to our organization, such as creating a more accessible site and streamlining information into intutive sections.

Headshot of Kristina, the Vice Chairperson of Heart Beats non-profit, wearing glasses and a blazer, standing in front of a softly blurred windowed background.

Kristina McGuire

Vice Chairperson

Even when we were delayed in providing some of the information for the website update, a situation that could have slowed progress, Krysten demonstrated initiative and thoughtful consideration. She reviewed our website independently, reviewed similar organizations, conducted thorough research, and delivered even more than we had anticipated. She took the time to explain concepts she thought would be beneficial to our organization, such as creating a more accessible site and streamlining information into intutive sections.

Headshot of Kristina, the Vice Chairperson of Heart Beats non-profit, wearing glasses and a blazer, standing in front of a softly blurred windowed background.

Kristina McGuire

Vice Chairperson

Even when we were delayed in providing some of the information for the website update, a situation that could have slowed progress, Krysten demonstrated initiative and thoughtful consideration. She reviewed our website independently, reviewed similar organizations, conducted thorough research, and delivered even more than we had anticipated. She took the time to explain concepts she thought would be beneficial to our organization, such as creating a more accessible site and streamlining information into intutive sections.

Headshot of Kristina, the Vice Chairperson of Heart Beats non-profit, wearing glasses and a blazer, standing in front of a softly blurred windowed background.

Kristina McGuire

Vice Chairperson

Krysten's design skills are unmatched. She transformed my ideas into a high-performing, visually striking website.

Default user avatar icon featuring a brown silhouette of a person inside a circular border.

Sarah Johnson

CEO

Krysten's design skills are unmatched. She transformed my ideas into a high-performing, visually striking website.

Default user avatar icon featuring a brown silhouette of a person inside a circular border.

Sarah Johnson

CEO

Krysten's design skills are unmatched. She transformed my ideas into a high-performing, visually striking website.

Default user avatar icon featuring a brown silhouette of a person inside a circular border.

Sarah Johnson

CEO

Life Outside Work

Krysten walking down the cobblestone path leading to the famous gum wall under Pike Place Market in Seattle, passing the Market Theater entrance and mural-covered walls on a sunny day.
Krysten playfully holding her niece’s braid over her lip like a mustache while her niece holds a seashell over one eye at a beach in Vancouver, with high-rise buildings in the background.
Krysten standing confidently on a snow-covered trail during a winter hike, posing in front of a stunning icy canyon and turquoise water feature surrounded by tall rock walls and evergreen trees.

When I’m not deep in Figma files or mapping user journeys, you can usually find me exploring new places like Pike Place Market in Seattle, soaking up beach days with my niece, or hiking through snow-covered canyons just to justify hot chocolate after. At home, I’m all about cozy nights with my fiancé and our two cats, Bruce and Stevie, juggling spell slots in Baldur’s Gate 3 and geocaching our way through the weekend.